The Princess Project
The Second Annual Princess Project Gala
The Princess Project
Promotes self-confidence by providing free prom dresses & accessories to high school teens that can't afford them
Event concept creation • social media assets • fundraising brochure • event signage
My Role:
Senior Graphic Designer
Year: 2018
Client: The Princess Project
The Princess Project was planning its 2nd annual fundraising gala and asked me to help design the event and marketing assets needed to engage donors and drive fundraising efforts.
As a volunteer designer with The Princess Project, I had the opportunity to contribute alongside a volunteer-run non-profit board of women committed to making a difference in the lives of teenage girls. I created a design for the event that embodied strength and empowerment.
Using The Princess Project’s color scheme and their logo as inspiration, I utilized various textures such as smears of lipstick, calligraphy-inspired fonts (on trend at the time), and gold confetti to capture the energy and celebration of the upcoming event. I also created promotional images, social media graphics, a sponsorship packet, and essential event signage.
Thanks to the collective efforts of our team, the event exceeded expectations and made a lasting impact, helping send 1,000 girls to prom the following year.
