Creative Soul Therapy
Mental Health & Theater Health Consulting
Logo Design • COLOR PALETTE • Photo art direction • Website design
My Role: Senior Art Director
creativesoultherapy.org
Year: 2024
Client: Creative Soul Therapy
Creative Soul Therapy offers trauma-informed, creative therapies tailored to individual needs, providing mental health & theater health consulting for teens and adults in Oregon.
The concept began with a poppy, symbolizing growth, healing, and a strong connection to the LGBT community through its link to Dorothy from The Wizard of Oz. This choice was particularly meaningful to the owner, who sought to create a welcoming, inclusive space without relying on an overt rainbow motif.
The final logo was a success and what followed was the creation of a website that fully embodied Creative Soul Therapy’s mission: support, creativity, and inclusivity — through a cohesive and thoughtfully crafted visual identity.
When CST first approached me, they were just beginning to establish their practice. The name was set, but they needed help translating their vision into a visual identity that truly captured their essence.
The color palette, inspired by the poppy, featured calming earth tones and soft golds, reflecting both a nurturing vibe and the owner’s focus on creativity in their practice. These tones, paired with the poppy’s natural elegance, felt grounded yet expansive. Creative textures like paint, canvas, and paper were pulled in to complete the look adding elements of creativity, and creation aligning with the practice’s work with artists and actors in the mental health theatre consulting space.
To highlight the innovative aspect of the practice, AI-generated art was incorporated with prompts of an Oregon landscape in the style of sweeping paint and vibrant energy on canvas. This provided a modern, dynamic touch that tied the website together.
