EvoShare
Save for your financial future with cash-back on everyday purchases
Brand Strategy & Identity • Logo Design • Brand Marketing • Product Design
My Role: Design Director
Brand concept creation, website design, illustrative art direction, execution of branded marketing assets, brand guidelines, product design lead.
Year: 2020
Client: EvoShare
Copywriter: Trenton Duvall
Designers: Joe Goose, DeQuan Russ, Tracy Wang
Evoshare partners with over 10,000 merchants and 700,000 hotels, enabling employees to earn cash-back on everyday purchases.
As the platform grew, an update was needed to introduce new features that made it easier for employees to save more passively.
I spearheaded this comprehensive rebrand which involved creating a fresh, modern logo and a cohesive illustrative style. These new visual elements were strategically integrated across various marketing channels, including email campaigns, social media assets, and product design, ensuring a consistent and engaging brand experience at every touchpoint.
Additionally, I collaborated with an overseas development team in Ukraine to ship key product features while mentoring a handful of junior designers to create a streamlined onboarding flow and an extension that ensured users never missed an opportunity to save. This holistic approach not only brought the Evoshare brand to life but also reinforced its mission of making saving effortless and automatic for employees.
Recognizing that not all employees might fully engage with or read about EvoShare, we developed a buffer slide to effectively introduce the program. I enjoyed designing the below illustrations to make this step more engaging and visually appealing.
The following highlights a new microsavings feature introduced for all employee accounts, allowing users to save between $0 and $3 daily directly from their checking accounts. To boost user engagement, I designed illustrated flower coins that dynamically responded to the selected amount: the coins became more vibrant and joyful with higher savings, and "cried" when $0 was chosen.
This creative, interactive approach contributed to a 30% increase in user adoption.
