My Role:
Senior Graphic Designer
Event concept creation, social media assets, fundraising brochure, and event signage
Year: 2018
Client: The Princess Project
The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot afford them.
In 2018, I had the privilege of partnering with The Princess Project to design their highly anticipated 2nd annual fundraising gala.
From designing captivating promotional images that generated excitement across social media to collaborating with the dedicated volunteer board to craft a compelling sponsorship packet, I played a key role in driving the gala’s success. I also applied my expertise in creating essential event signage, including a sponsorship step-and-repeat backdrop, directional signs, posters, and beverage displays, ensuring a seamless and immersive experience for every attendee.
As a result, the event not only exceeded expectations but also made a lasting impact, enabling the team to send 1,000 girls to prom the following year.
