My Role:
Lead Product Designer
Brand strategy, brand identity, website design, messaging & copy, content production
Year: 2020
Client: EvoShare
EvoShare partners with over 10,000 online and local merchants, as well as 700,000 hotels, to channel cash-back toward an employees financial future.
I spearheaded a comprehensive rebranding of EvoShare, which involved the creation of a fresh, modern logo and a cohesive illustrative style. These new visual elements were strategically integrated across a wide range of marketing channels, including email campaigns, social media assets, and other digital platforms, ensuring a consistent and engaging brand experience across all touch points.
Recognizing that not all employees might fully engage with or read about EvoShare, we developed a buffer slide to effectively introduce the program. I enjoyed designing the accompanying illustrations to make this step more engaging and visually appealing.
This step rolled out a new microsavings feature for all employee accounts, enabling users to save between $0 and $3 daily from their checking accounts. To enhance user engagement, I designed illustrated flower coins that visually responded to the chosen amount: they became increasingly joyful with higher amounts and “cried” if $0 was selected.
This creative touch led to a 30% increase in adoption rates.